Email marketing templates software

The builder comes with all the functionality you need to make professional marketing campaigns, like drag-and-drop functionality, built-in templates, responsive layouts, and photo editing. You can also design your own custom layouts and split-test them to see which performs the best. Mailing List Management. This module will enable you to divide the mailing list into smaller groups based on different metrics. The customers have the multiple options of choosing the one best suited for themselves.

This way, they can get interested in your email campaigns. Automatic segmentation is emerging as a popular solution and is based on geolocations, demographics and other metrics which can be valuable in sending out tailored messages. Measure how your email goes over by customizing different messages for different audiences. Test subject lines, copy, and design size to maximize engagement with your messages.

This ability allows you to choose the best-performing email and send that version to all of your contacts on your mailing list. Merge Tags. This creates a more personal connection and lets them feel special from the get-go. This will help your emails seem more personable, helping to make connections with customers. People are more likely to respond well to their own names than to generic phrases, so this technique is great for customer relations. Analytics and Reports.

Email marketing analytics and reports in your email marketing software allow you to track the success of your campaigns You can measure key metrics, such as open rates, click-through rates for emails, the length of time readers are spending on your email, what topics are popular right now and demographic information. The many email marketing apps also offer a live campaign tracker that streams metrics as they happen. This helps you quickly shift the call to action if it proves to be unsuccessful.

We make sure your ads are shown to the people most likely to be interested in them by targeting people based on their engagement level or other metrics. Automated email responders respond automatically to quires and emails that you might not be able to deal with.

They can send drip emails and their use is especially popular in marketing and customer service. Automation is important for every email marketing process. The email analyzes the probability of being blocked by spam filters, broken links, and HTML structure. CRM Integration. Most email service providers that offer integration into popular CRM systems will be a good choice for you. You can also add your customers from your CRM system to your email lists so you can continue communicating with them after they purchase from you..

CRM may also enhance your mailing list experience, by giving you more information on your customers, such as their demographics, purchase history and interest levels. Additionally, if they respond to the email effectively e. Social Media Integration. You can combine it with social media channels and other elements, so it reaches the widest audience possible.

Ease of Use. Not the least email marketing software should be intuitive and easy to use. Most cloud mailers today are user-friendly so this should not be a problem. Responsive Display. Many customers access their emails via a smartphone or tablet. The email marketing system should be able to display your emails on mobile apps. Feature Set. Aside from the two factors above, take a close look at the feature set. There must be an email builder, analytics options, autoresponders, mailing list management, and tag merging functions.

Any missing tool greatly diminishes the overall potential of the solution. No matter how robust the system is, if your email is violating laws your campaigns can come crashing down.

A good email marketing solution alerts you of potential legal breaches so you can address the issue before launching. This is a critical feature, so make sure your vendor has it. You should leverage the detailed and measurable metrics email marketing is capable of. Number of Emails Per Month. Many free mailers have a limit on the number of emails you can send in a month. This can be frustrating if you have a large mailing list. Make sure to use an app that allows unlimited emails to maximize your customer base.

At the least, the email marketing app should integrate with popular CRM and help desk solutions. This allows for sharing customer data for sales, marketing, and customer service.

There is no point in getting an email marketing software if it lacks a mailing list. The first step is to create a plan to build the list. This means promoting incentives like value content, deals, or exclusive offers and, perhaps, tapping paid channels to put your opt-in landing page out there. Buying a purchased list is seldom cost-effective and your unsolicited emails can easily trigger spam filters. Violation of Spam Laws.

The U. Likewise, the law requires you to provide recipients a means to opt out or unsubscribe from your list. Customer Churn. You risk recipients unsubscribing, greatly diminishing your mailing list. Have a strategy in place and use segmentation and autoresponder to ensure your emails ring a bell to their recipients. Spam Filters. Email clients have spam filters in place.

Gmail is especially a difficult case; even opt-in subscription can end up in its promotions tab, away from the main inbox. Good email marketing software alerts you for potential spam triggers like generic subject lines, common sales promises, complex layouts, and too much URL links.

Email marketing is a science with measurable metrics that define the best outcomes. Artificial Intelligence. You only need to design your newsletter once and use it again every month. Simply register and log in. Just create a login here and you can build, save and send your newsletters. Unlayer has lots of modern, professional email templates pre-made to choose from. There is no coding skills needed to create custom templates. The emails are bundled to easily find them around topics like welcome emails, abandoned cart emails, Holiday emails, etc.

You can download your HTML template in a few clicks. With user management you can control what can and cannot do. Like disallowing edits to portions of a message, or restricting access to certain clients.

Unlayer studio designer will work with an email service provider like ActiveCampaign, Constant contact, MailChimp etc, even has a plugin for Gmail. This means you can push the email directly into the ESP and insert dynamic merge tags, unsubscribe links, etc. Marketers can save a quick access list of those tags. Unlayer is free to use.

Just start a free email creator account here. It comes with more templates and allows you to save html templates and blocks and return editing as well as team collaboration functions. Mailchimp is the most famous email marketing automation platform in the world. There are a lot of Mailchimp Alternatives today, like SendinBlue because of their popularity. Mailchimp mainly targets small and medium businesses that want to grow.

You can either select a precoded email template or create an email template from scratch. There are plenty of cases when a custom email template is best, but in the free version of MailChimp it is no longer possible to import your own HTML. It is best as an alternative if you have basic requirements and are looking for an easy and fast way to create a simple template, without thinking too much about integration and compatibility features. There are many other email editors built into other email marketing tools , but in a few cases, you cannot export the HTML code from them, or the email code is a question mark — so you have to test each and every mail to make sure it is compatible.

If you want to move for some reason, you will often have to rebuild your email templates. Mail Designer is an email builder software that can only be downloaded on Mac. The email editor is optimized to use on mobile devices which can be practical for some users.

The software is moderately easy to use. Mail Designer has a built-in gallery of free Unsplash photos that you can use to spice up your email design. The software also provides its users with a selection of ready to use GIFs. You can download Mail Designer if you have a Mac and try it out for a free 7 day demo period. Mail Styler is an email builder software for Windows.

The software allows you to create responsive email templates by editing one of the predesigned email templates or by designing one from scratch. Once you download Mail Styler on your computer, you only have access to a limited number of free responsive email templates, while all the other options labeled new or PRO are exclusive to paying users.

The software is relatively easy to use, though quite rigid. For example, you can only choose from a restricted number of fonts and a few predetermined color palettes. However, Mail Styler has a cool feature that lets you preview the subject and preheader of your email on both desktop and mobile before you send it out.

Mosaico is an open-source email template builder. The online email platform is built to help users create email newsletters quickly and effectively.

But it has no customization options. Instead, you can choose between two layouts: versafix-1 and versafluid. Once you choose between the two, you can add or remove blocks, export your own pictures as they are there is no photo editor embedded and edit your content.

You can then preview your email, send a test email or simply save your template. Mosaico is a basic free responsive email editor tool that works well for people who need a quick fix. But there are more interesting options in this list if you are seriously doing email marketing. Coffeecup is an email designer software that can be downloaded on both Mac and Windows. The software is not very intuitive. If you want to build your own email template from scratch, you would need to have some knowledge of email structure and layout, as there are no specific instructions that will guide you.

Postcards is one of the online products that Designmodo has launched. With a free account, you have an unlimited number of exports. You can use it to create responsive email templates for yourself. You can only use one free block for each email element header, content, call to action, footer, etc though. This can be an obstacle for any marketer who wants to enhance their email design game. Upside is that working with Postcards becomes more straight forward that way.

Topol is an email builder tool we chose to include in this list because of how easy it is to use. In Topol PRO you can choose one of their free email templates to try. You can also design a brand new template from your own HTML or scratch. Topol is just a tiny bit cheaper than the other email design tools like BEE or Stripo. But there is a real difference in pricing if you have a team of users.

The Stampalia email builder is retired now. The best way is to make a list of the functions that are vital for you and try the different email editors out there. The HTML quality and functions will make a real difference. Here are the main functions that your email editor should have:. A good email editor will offer you the chance to use default templates as a base.

This is great if you are new to email marketing if you have little time to design a new email template from scratch, or just looking for inspiration. Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly.

Segmentation is important if you want to personalize your email marketing campaigns. And you definitely want to personalize your email marketing campaigns. Find an email marketing platform that includes merge tags to make it easy to personalize your email subject lines as well as the email copy. There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to.

Email marketing has a lot of moving parts, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing platforms include automation features that can help you save tons of time.

One of the most important steps to take to ensure that your email marketing campaigns are getting the best ROI is testing. There are several email marketing benchmarks you'll want to track to ensure that your email marketing is meeting your goals. However, tracking this information manually can be a full-time job. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more.

When added to email marketing software, these features transform platforms from email marketing platforms and into enhanced marketing communications solutions. These features are:. As a permission-based promotional tool, SMS marketing is also highly effective. When SMS paired with a strong email marketing campaign, brands can create a well-orchestrated and layered communications strategy. Website and landing pages are a quintessential component of online marketing.

And while there are third-party tools that can integrate with email marketing platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better. Today, most email marketing platforms offer landing page builders that are easy to use and altogether cheaper than spending money on a third-party tool. As the lines between sales and marketing blur, brands have started paying attention to all the data CRMs can collect. Using enriched profiles, marketers can deliver personalized emails and content, something consumers want more of.

Website personalization allows marketers to deliver unique buyer experiences. And this is critical today. Website personalization allows brands to deliver buyer-specific content in the moment. From the right blog post to help buyers along their journey, to a discount coupon for those ready to make a purchase, you can present buyers with targeted marketing engagements that increase conversions. Paid ad creation tools streamline marketing tasks.

Like built-in CRM landing page and website builders, paid ad creation tools make it easier to track and measure conversions in one platform. Today, email marketing platforms allow you to create ads for social media and search engine platforms. With chat, brands open a door to interested buyers, and with smart email automation, those buyers can be guided along a path to a sale much quicker. They cover small, medium and enterprise recommendations.

We also dive into which platforms are best suited for eCommerce brands, which are easiest to use, deliverability numbers, and more. Small businesses often have to balance affordability and functionality more than most.

Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a great price, and allows you to scale as your brand grows:.

ConvertKit - Perfect for driving engagement and sales. Mailchimp - Ideal for small businesses, creators and rolling out paid ads. Aweber - A smart choice for small businesses that want reliability and a clean platform to work in and automation. These platforms make out list of the best for medium businesses along with features that make them good choices:. Larger brands require reliability, especially as they run multiple campaigns. While most platforms offer similar features, those targeted at large businesses are more robust and offer advanced features.

Here are three platforms best suited for large businesses:. We live in a world where apps have to talk to each other. These email platforms offer the best overall integration and platform experience:. Email marketing platforms have begun to offer pixels for major platforms to help brands remarket to subscribers. Here are platforms with the best retargeting options:. Surveys are a quintessential tool for businesses. Integrations with more advanced survey apps allow for a wider, bug-free feature set.

Great UI and UX are critical today. Our top three make the list for overall experience when building emails and working with templates. List management best practices often provide a great deal of value. While not all platforms listed include features like predictive commerce insights and predicted demographics, they make the list for their ease of use and functionality. The latter offers predictive insights on future purchase behavior.

UI and UX make or break products. Email marketing platforms balance a collection of features, and often, the more they offer, the more complex it is to make a platform easy to use. Affordability is subjective. Sure, you could opt for the cheapest solution with the most features, but your choice may not do everything you need it to do well. The best email marketing campaigns are derived from actionalble data. Today, that data changes fast. While most platforms are not complex, some require hand-holding to get started.

Good onboarding makes you want to learn more and succeed with your choice. Email automation is a given today and offered by almost every platform. What makes these stand out is how other key features compliment automation. CRM integration helps with personalization, and segmentation makes for smarter, more targeted marketing, powered by drip email marketing.

Add tagging and revenue attribution, and you can pinpoint how much customers spend. Keap is powered by Infusionsoft, making it a strong automation platform. You can handle everything from payments to tracking sales via a pipeline. Picking the right tool can be a little daunting. A smarter way to pick your next platform is to create a list of what your brand needs and wants to accomplish with email marketing.

Email marketing is part of a larger goal: marketing success. Finding a tool that will help get you there is better done by identifying your goals. Here are the most common goals marketers aim for. While these are influenced by other factors, like creative content and positioning, email marketing software can also influence how well you can deliver creative content.

For example, if you need more than just segments of customers, CRM integration is a must-have.